Consider a South Gate health-and-wellness brand selling on Amazon and its own Shopify site. Monthly revenue averages $85,000, but inventory orders require $40,000 upfront every six weeks. Amazon holds funds for 14 days; Shopify pays in seven. The owner needs $60,000 to double inventory ahead of January's New Year resolutions surge, but the bank sees only the trailing twelve-month average and offers nothing.
We structure a $75,000 working capital line with a 90-day interest-only period, then payments tied to a percentage of weekly deposits. The seller draws $60,000 in November, stocks up, and begins repayment in January as sales revenue peaks. By March, the line is paid down and available again for the next cycle. The terms flexed with the business, not against it.
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Had we forced a fixed-payment term loan, December and January payments would have collided with the inventory outlay, creating a second cash crunch. Flexibility of terms turned a growth opportunity into a managed, profitable cycle instead of a distress event.